Veganuary: A Suggestion for January, New Beginning Month



Veganuary is a non-profit organization that was launched in the United Kingdom in January 2014. It is a global movement that encourages people to try out a plant-based diet for the first month and throughout the year. [1] Nowadays, it becomes a phrasal verb like; googling.


The word vegan was first introduced by Donald Watson, co-founder of The Vegan Society. The Vegan Society was founded in 1944 by animal activists who wanted to do more to treat animals ethically by removing animal products from their diets and lifestyles (Vegan Society, n.d.).


Veganism is a type of diet that does not include meat an all other animal products. The vegan diet is trendy nowadays. The increase in interest in the vegan diet is also evident from the number of newly published books. As mentioned in (Kerschke-Risch, 2015), it was only 12 books in 2011 and increased to 50 in 2013 and 77 in the third quarter of 2014. In addition, only the opening of grocery stores in recent years is an indicator of the rise of the vegan trend. In addition, according to the survey conducted by Germany [2], almost 90% of respondents thought that being vegan was easier than a few years ago. All of the above mentioned information is the most straightforward indication that a vegan diet will increase.


The campaign aims to provide people with a vegan diet all month long, in the hope of showing participants that the diet can be healthy, enjoyable and sustainable in the long run. While the campaign focuses on diet, it aims to not only see animals as food in order to be vegan, but also to think about the ethical, environmental, economical, sustainable, health and dietary aspects of this issue.


Interestingly, most of those who made changes in January continued these changes during the first week of February, and 81% of respondents said they plan to continue these changes in the future.


The Veganuary has seen significant growth in the eight years it has been active, from just 3,000 members in 2014 to over 400,000 members in 2020. [3][4]


Based on the results, Faunalytics presented some preliminary results. About 20% of respondents were already vegan before the Veganuary, but in open-ended comments, researchers found that exercise is still valuable as a support mechanism, especially for people who have recently become vegan. More than a third of respondents say they "ate a completely vegan diet for at least a week following the Veganuary". Breaking this down, they state that "more than half of these people are already vegetarians, but about a quarter are pessary and 13% omnivores." This is a "strong" conversion rate, even for the first week following the Veganuary. [5]


For the Vegan January 2020 report; More than half of the non-vegan participants maintained a fully vegan diet for the whole month (59%), and a staggering 72% plan to stay vegan after the Veganuary. When asked why they plan to stay vegan, the main reasons given are; learned more about veganism, easier than expected, felt healthy, discovered great delicious food, and Veganuary email support. [6]


It can be thought that the majority may find it difficult to differentiate and change the basic elements of their diet in this way for a long time. People can modify his / her diet based on such approaches because the main thing is to care about a healthy diet.






 [1]  Carr, S. A. (2020). From Coalescence to Bureaucratization: Veganuary's Use of Rhetorical Strategies on Social Media.

 [2] Kerschke-Risch, P. (2015). Vegan diet: motives, approach and duration. Initial results of a quantitative sociological study. Ernahrungs Umschau, 62(6), 98-103.

[3] Faunalytics (2014, August 22). Veganuary 2014 report. Faunalytics. Retrieved from

[4] Veganuary 2020 Results. (2020, February 3) Retrieved from: .

[5] Glover, M., Land & Grady, C. (2016). Veganuary 2016 Results. (2016, March 24) Retrieved from:

 [6]Veganuary 2020 End of Chapter Report. (2020, February 28) Retrieved from: References: